A Study On Chronic Coffee Consumption Has Preventative On...

The primary objective of this research was to produce a study that displayed that chronic coffee consumption has preventative effects in mammals. This paper will allow me to trace the method that the scientists used in this particular mice experiment. Using the scientific method during the mice experiment allowed the scientists to ask certain questions, make observations, and receive answers to their questions. During this experiment twenty one mice were tested to determine whether water or diluted black coffee would lower the mice blood glucose levels. Through my research and examination of this experiment I will develop a hypothesis and come to a conclusion on the basis of the research provided. Identifying the Steps, Observations, and Hypothesis The identified steps of the scientific method are ask a question, do background research, construct a hypothesis, test your hypothesis by doing an experiment, analyze your data and draw a conclusion, and communicate your results. The observations the scientist made leading up to this experiment were that mice, which are mammals, have a relatively similar body system to that of a human. The fact that mice’s DNA is so similar to that of a human and that their life span is so short, scientist can observe how this experiment will affect their bodies in a much faster frame of time. The hypothesis drawn from this experiment seems to be at odds with the blood glucose in the mice that consumed the coffee rather than the water had dropped

Catching Fire Journal Entry Free Essays

February 17th I recently read a novel by Suzanne Collins titled, The Hunger Games. What I recall most about this book is the magnificent emphasis put on food. Every single meal eaten by the characters was described in such great detail that you would think the author was a former culinary student. We will write a custom essay sample on Catching Fire Journal Entry or any similar topic only for you Order Now As the name persists, food is a significant issue in this book. It’s a luxury for people living in the districts and a commodity for the capital. People from the districts often died of starvation while people who lived in the capital pushed a button to summons a three course meal. The person from a district who won the Hunger Games was guaranteed the fortune of food and money for the rest of their lives. Wow, what a prize! What I enjoyed most about reading this book was the way the author introduced and described all of the characters. I had a great picture in my mind about each and every character and I felt myself thinking about some of them even when they were absent from a page or two. It became so interesting that before I could finish the book, I had to turn to the internet to look up the characters of the movie. I just had to see them in the flesh! My favorite character for most of the story was Katniss Everdeen, the beautiful, spirited tomboy. I could really relate to her like I could no other character in the book. I admired her for taking care of her little sister and especially her mother. I too, had to be the parent child in my household when growing up. I was not surprised at all when she took the place of her sister, the underdog, in the Hunger Games. Because I too, have lost someone close to me, I knew that hunting not only fulfilled the purpose to feed her family but that it helped her to cope with the death of her father, whose bow and arrows she cherished. My best friend during my teenage years was a guy named Brian, so it was easy for me to understand the relationship Katniss shared with her best friend Gale; the good looking guy that the other girls fawned over, but not her. She was not the kind of girl to go gaga over a guy’s good looks. It was an intimate relationship that grew from so many mutual feelings about life and their shared common interest. They complimented each other like peanut butter and jelly. I loved that they loved each other that way. Not like a brother and sister, who often squabble. Not like a husband and wife; it’s much deeper than that. Those relationships are tainted. Then she entered the Hunger Games and so did Peeta Mellark. Peeta was my second favorite character in the story. He was much softer around the edges than Katniss but he looked out for her like a man would look out for the woman he loves. Even before the Hunger Games, there was a time when he took a beating from his mother for burning some bread. The reason he burned the bread was so he could give it to Katniss who he knew was hungry and hiding in his back yard. It was that foreshadowing in the story that made me believe him later when he confessed his love for Katniss. Katniss was not sure about his love because she always thought it was a ploy for him to get further in the games, but I knew better. Due to the circumstances in the arena she almost convinced me a couple of times that he was not being true, but I held on fast. At times I wanted to yell at her for being so stubborn and at other times I admired her for not being so easy to fool. It was a roller coaster ride! Weather it was real or not, the romance they shared had me hooked. I felt like one of the spectators in the book itself! I was rooting for them to win the games so they could go home and live happily ever after. It was this relationship that has me looking forward to reading Catching Fire, the second book in the trilogy. I loved that Peeta came into the picture and shared emotional moments with Katniss. I know Katniss can take care of herself but I can’t resist wanting her to let Peeta take care of her emotionally. I know she can confide in Gale about her feelings, but it’s not the same; in their relationship they are equals. I recently saw a picture of Katniss, Gale and Peeta which almost guarantees a love triangle of some sort. I’m excited just thinking about it! How to cite Catching Fire Journal Entry, Papers

Apa Format Module free essay sample

This article addresses the difference in professionalism post completion of a BSN versus RN degree. Participants in this study were evaluated three months after completing their BSN and were found to be more confident in the community roles, documentation, and leadership roles. Also mentioned was the importance of being politically active and joining professional organizations. The study was somewhat limited due to the small number of participants. Article 2 reference: List entry in correct APA format. Megginson, L. (2008). RN-BSN education: 21st century barriers and incentives. Journal Of Nursing Management, 16(1), 47-55. Brief summary paragraph (in your own words) of approximately 3-4 sentences: This research article discusses the modern-day barriers and incentives of BSN education. Some barriers included in the article are lack of time, fear, and the lack of recognition and differentiation for a higher degree. Incentives discussed include being able to continue working, the belief that with a BSN comes more credibility, and achieving personal goals. We will write a custom essay sample on Apa Format Module or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The primary implications addressed are that BSN prepared nurses have better patient outcomes and hold higher leadership roles in nursing.

Strive free essay sample

I’m a normal, hard-working human being. To me, nothing is complete until it’s perfect. It is that drive to do my best that pushes me to succeed, and when failure comes, it hurts. My sophomore year of high school is when I decided I wanted to be the drum major of the marching band for my junior year. To be a leader in the band is something I would cherish for the rest of my life. So I put my entire self to the task, and made band my number one priority. I made sure my attitude towards everything band-related was pristine; showing up at least fifteen minutes early to rehearsal, keeping the trumpet section in order, and, of course, always being kind to the director and my piers. I wanted to make a name for myself, and not just be a face in the crowd. I needed help with the conducting portion of the job. We will write a custom essay sample on Strive or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This includes learning different patterns of directing the band, along with giving cues for certain sections of the band to play. I went to my friend Mark, the current Drum Major of the band, for help. His instructions prepared me for what I thought would be the best audition I could have possible performed. I was ready. Actually, I was more ready than I should have been. My initial reaction when I saw that I was not selected was to get out of the school. No one needed to see me at that moment. I’m a normal human being; when failure came, it hurt. Asking the director why I didn’t get the position was the hardest part, because nothing felt like constructive criticism, but rather the opposite. He told me that he had seen a part of myself during the audition that none of the staff saw during the season. It was a cheeky, insolent version of myself that was not fit for the job. I had made myself over confident, and that was my downfall. I learned a few things as I took went into my junior year. One, I need to be stern in leadership, while kind-hearted at the same time. Two, know the material, but be modest, it will show maturity. And three, no one has ever succeeded by giving up and throwing in the towel. I could have given up. I could have quit band and never shown my face in the program again, but I knew I was more than that. Not quitting made me a better human being. Failure will come, but I matured enough through that experience to never let defeat slow me down. It is the drive to do my best that pushes me to succeed. I am currently one of the senior Drum Majors for the my high schools marching band.

The political and economic poliies of mexico in 1876-1910 essays

The political and economic poliies of mexico in 1876-1910 essays The Porfirato is the name given by historians to the period 1876-1910 in Mexico.The Mexican government was under the dictatorship of Porfirio Diaz,who was responsible for implementing Mexican Modernization during his 34 year reign. Porfirio Diaz (1830-1915) was of Spanish and Indegenous ancestry who became a national heroe because of his military exploits during the French intervention.He also commanded the troops that captured Mexico city in 1867 The first diaz administration (1876-1880) established after power was seized from Juarez through caudillo and military support .He later returned to office in 1884 and continued to it through successive reelections until his resignationand flight from Mexico in 1911 .In the four year interim 1880-1884,Manuel Gonzalez with the initial support of Diaz continued Diazs modernization programme. The Mexican government of this period employed economic and social policies of industrialization by invitation, land expropriation, revised taxation and constitutional amendment, to open up the country for development. Industrialization by invitation opened Mexico to foreign capital from United States and Europe. When Diaz assumed control ofMexico in 1876,the country had scarcely been touched by the scientific,technological and industrial revolutions or the material conquests of the nineteenth century.Laws were revised to make the country more attractive to investors and American and other investors and promoters were granted concessions of every kind on extremely generous terms.Foreign capital fuelled dynamic growthand an expanding rail network promoted eport agriculture,manufacturing and mining. Foreign railway companies invested in railway building creating a boom under the Diaz regime.The tracks went from less than 400 in1876 to over 12000 in 1910.Tracks were laid for export purpose cto carry Mexican minerals and goods abroad.The Mex...

Segmented Worms and Their Species

Segmented Worms and Their Species Segmented worms (Annelida) are a group of invertebrates that includes about 12,000 species of earthworms, ragworms, and leeches. Segmented worms live in marine habitats such as the intertidal zone and near hydrothermal vents. Segmented worms also inhabit freshwater aquatic habitats as well as moist terrestrial habitats such as forest floors. Anatomy of Segmented Worms Segmented worms are bilaterally symmetrical. Their body consists of a head region, a tail region, and a middle region of numerous repeated segments. Each segment is separate from the others by a structure called septa. Each segment contains a complete set of organs. Each segment also has a pair of hooks and bristles and in marine species a pair of parapodia (appendages used for movement). The mouth is located on the first segment at the head-end of the animal and the gut runs through all segments to the end where an anus is located in the tail segment. In many species, blood circulates within blood vessels. Their body is filled with fluid that gives the animal shape through hydrostatic pressure. Most segmented worms burrow in terrestrial soils or sediments at the bottom of freshwater or marine waters. The body cavity of a segmented worm is filled with fluid inside which the gut runs the length of the animal from head to tail. The outer layer of the body consists of two layers of muscle, one layer that has fibers that run longitudinally, a second layer that has muscle fibers that run in a circular pattern. Segmented worms move by coordinating their muscles along the length of their body. The two layers of muscles (longitudinal and circular) can be contracted such that parts of the body can be alternately long and thin or short and thick. This enables the segmented worm to pass a wave of movement along its body that enables it to, for example, move through loose earth (in the case of the earthworm). They can make their head region thin so that it can be used to penetrate through new soil and build subterranean burrows and paths. Reproduction Many species of segmented worms reproduce asexually but some species reproduce sexually. Most species produce larvae that develop into small adult organisms. Diet Most segmented worms feed on decaying plant materials. An exception to this are the leeches, a group of segmented worms, are freshwater parasitic worms. Leeches have two suckers, one at the head end of the body, the other at the tail end of the body. They attach to their host to feed on blood. They produce an anticoagulant enzyme known as hirudin to prevent blood from clotting while they feed. Many leeches also ingest small invertebrate prey whole. Classification The beard worms (Pogonophora) and the spoon worms (Echiura) are considered to be close relatives of the annelids though their representation in the fossil record is rare. The segmented worms along with the beard worms and spoon worms belong to the Trochozoa. Segmented worms are classified within the following taxonomic hierarchy: Animals Invertebrates Segmented Worms Segmented worms are divided into the following taxonomic groups: Polychaetes - The polychaetes include about 12,000 species that are characterized by having multiple hairs on each segment. They have nuchal organs on their neck that function as chemosensory organs. Most polychaetes are marine animals although some species live in terrestrial or freshwater habitats.Clitellates - The clitellates include about 10,000 species that have no nuchal organs or parapodia. They are noted for their clitellum, a thick pink section of their body that produces a cocoon to store and feed fertilized eggs until they hatch. The Clitellates are further divided into the oligochaetes (which include earthworms) and the Hirudinea (the leeches).

Perestroika Essay Example | Topics and Well Written Essays - 1500 words

Perestroika - Essay Example The development of strategic plans worldwide is based on specific criteria. Most usually, the targets set have to be feasible – in terms of the resources and the time required – while the potential failures need to be identified in advance in order to ensure the limitation of failures. On the other hand, not all organizational initiatives have the same characteristics; when the achievement of specific targets is attempted then the methods used have to be carefully chosen – a balance between the cost of a specific strategic project and the expected benefits of this project must be pursued by managers in modern organizations. Current paper focuses on the examination of the strategic plans required for the increase of the market share of the firm LG in a particular sector: the televisions and audiovideo equipment. The firm’s current pricing strategy is reviewed and evaluated in order to decide on the appropriate of the marketing plans used in relation with th e specific marketing plan. It seems that the achievement of the specific target is feasible but specific measures will be required especially if taking into account the position of the firm’s competitors but also the challenges of the specific industry in all markets internationally.

Are Sweatshops Good or Bad Essay Example | Topics and Well Written Essays - 750 words

Are Sweatshops Good or Bad - Essay Example According to the US Department of Labor, 50% of the of the garment factories operating in the USA have been found to be violating 2 or more labor laws, thus falling in the category of sweat shops (Powell and Skarbek, 3). However, the fact that they are important source of livelihoods for the majority poor within different economies of the world is also indisputable (Pollin, et al, 9). Therefore, while assessing the question of whether sweat shops are good or bad, it is important to consider that either way; the entities must find a way to survive through different economies. At this point, it is necessary to ponder on this question; would the existence of sweatshops result in more harm than the harm that would result from the closure of all sweatshops globally? In this respect, this discussion holds the argument that sweatshops are good. This is because: The fact that something is always better than nothing still holds for the majority poor. Sweat shops have created numerous job opportunities for the unskilled and the semi-skilled workforce both in the USA and throughout the world. According to the U.S. Bureau of Labor Statistics 1997 census statistics, over 2 million people in 150 countries globally work in garment sweatshops that produce apparel for USA alone (National Labor Committee, 2).

Intelligence Essay Example for Free

Intelligence Essay Intelligence quotient, or IQ, is the defined as the ratio of mental age to chronological age. The movie, I Am Sam, raises an important question; does an individual’s IQ have an affect on whether they can be a good parent? Many theories have been developed to better understand and measure intelligence. The Single Factor Theories, Sternberg’s Triarchic Theory, and Gardner’s Theory, along with Baumbrind’s theory on parenting styles can all be used to analyze the characters in I Am Sam. The movie questions the relevance of IQ score and its impact on the ability to parent. If a person has a high IQ does that mean they are a good parent, and if a person has a low IQ does that mean they are a bad parent? The Single Factor Intelligence Theories determine IQ through standardized tests. The first intelligence test was developed by Binet in 1905, and determined IQ as being a person’s mental age divided by their chronological age multiplied by 100. Over the next few years the test was modified by others. In 1937, the Stanford-Binet Intelligence Test was created. This test stated that 2/3 of all children, ages 8-18, score between 85 115. This test claimed that a child that scores 130 or above, is a gifted child, but a score of 70 and below indicates the child is retarded. Later, David Wechsler created a more modern test, and which has become more commonly used today. The Wechsler Intelligence Scales for Children (WISC IV) is arranged by ten different areas of problems to be solved, starting with the easiest and working towards the more difficult. It calculates the score with a verbal and non verbal scale. These intelligence tests show a direct correlation between IQ score and school performance. They are designed to measure what you know, but abilities in areas such as reading and creativity can not be separated from known facts, and can provide an incomplete picture of a person’s mental capabilities. Also, these tests can be economically biased and do not take into effect the person’s home environment or stress levels on the day of the test. The character Sam, from I Am Sam, has low intelligence according to the Single Factor Theories. He is in his mid-thirties, but has the IQ of a seven year old child. He also has been deemed mentally retarded as per court records. Sam struggles to raise Lucy, his daughter, after she is abandoned immediately after birth by her mother and left with him. When he first brought Lucy home, Sam did not know he had to feed a baby every few hours, nor did he know how to change her diaper. During Lucy’s first year of school, Sam was able to help her with her homework and reading, but as Lucy grew older, Sam began to struggle. It became more difficult for him because his reading capability is of a low level, so when Lucy brought home reading assignments, he was unable to read at her level eventually. Sam’s low IQ correlates to the fact that he can not help Lucy with her homework past that of first or second grade level. Sam works at Starbucks as a bus boy and is paid not much more than minimum wage, therefore he struggles financially and only can afford to live in a very small one-bedroom apartment. He cannot afford the things Lucy requires for school, such a shoes and clothes. Lucy is taken out of Sam’s care by Child Protective Services because they feel that Sam is unfit parent because of his low IQ and he will hinder Lucy’s learning capabilities. According to the Single Factor Intelligence Theory, Sam is not intelligent. Rita, Sam’s lawyer in the movie, is considered to be intelligent according the Single Factor Theories. To become a lawyer it takes many years of schooling and the ability to speak ‘intelligently’. As a partner in her law firm, it shows years of dedication, hard work, and motivation. She is able to afford to live in a large beautiful home and drive an expensive car. She has been successful life because she has normal intelligence and has a higher IQ. According to Sternberg’s Triarchic Theory of Intelligence, Sam is not intelligent. He lacks componential intelligence, because he is unable to think abstractly as he has difficulty thinking concretely. Sam struggles to interpret information effectively, he scores low on an IQ test and has the IQ of a seven year old. Sam does show some signs of experiential intelligence, but those are quite limited. When Lucy is taken away from Sam, the length he goes to see her shows his creativity. He rents a new apartment close to the neighborhood her foster family resides in, and becomes employed in a dog walking business so he is able to see her. Sam lso flies paper airplanes near her so she is aware that he is nearby and still watching over her. He also has the creative ability to make origami, in which he constructs a wall in his apartment towards the end of the movie. Although Sam has a difficult time expressing his thoughts in his words, he often attempts to give his opinions and insight. Sam tells Rita she must leave her husband, and even though he does not completely tell her why, he clearly sees that Rita’s home life is not good and offers her his insight. His words may be limited but his thoughts are clear. Sam does not however react well to new stimuli. Lucy persuades him to try a different diner for breakfast instead of going to their weekly place of IHOP. When Sam places his order with the waitress, he insists on ordering pancakes French style (the order he places at IHOP each week). When the waitress explains they do not serve that kind of pancakes and attempts to coerce him into ordering something from their menu, Sam refuses and creates a scene. He was reluctant to try the diner to begin with. Sam does not show signs of contextual intelligence. He does not have ‘street smarts’ which is shown when he is solicited by a prostitute, and is completely unaware of her meaning. The police arrest him because they believe him to be trying to buy the prostitute’s services, and he tries to tell the police he did not know in which he truly does not. His lack of street smarts is also evident when Lucy tricks him during one of his supervised visits. She tells Sam that they were given permission to go to the park unsupervised, but this was not true and Lucy was just trying to run away together with Sam. He believes her and keeps Lucy out really late into the night. Sam gets into trouble for taking her and breaking the visitation rules. Based on the three components of Sternberg’s Theory, Rita is intelligent. She is high in componential intelligence. She is a partner in her law firm and has a lot of education. She demonstrates experiential intelligence as she is able to synthesize information. Being a lawyer, she must able to gather information from various areas and put it together to help the case she is presenting. She is able to manipulate the truth with this ability without lying. Her contextual intelligence is high and this is represented in her personal life. She is able to adapt to her environment. Her marriage is falling apart because her husband is never home and is cheating. She avoids the situation by trying to ignore and pay little attention to it. She is able to maximize her strengths by being a powerful lawyer as she minimizes her weakness of being lonely. Howard Gardner’s Theory of Multiple Intelligences states that all have multiple intelligences and some have strengths in one area over another. It lists seven different types of intelligence. The first type is Logical / Mathematical intelligence which is the ability in logical problem solving. Next is Musical intelligence, this is the ability to appreciate music. Spatial intelligence is part of the making of and appreciation of various forms of art, such as sculptures or video games. Bodily kinesthetic is the ability to use one’s body in a skillful way. Interpersonal intelligence is the ability to perceive other peoples and understand them, the ability to read people. Intrapersonal intelligence is the understanding of yourself, your emotions and strengths. The last is Naturalist Intelligence, which is the ability to recognize various types of plants and animals, and even understand the weather patterns. According to Gardner’s Theory of Multiple Intelligences, Sam is intelligent. Even though Sam does not display intelligences in most of the areas, he does display musical and spatial intelligence. Musical intelligence is shown when he relates life and events to The Beatles. For example, Lucy (Lucy Diamond) is named after The Beatles song â€Å"Lucy in the Sky with Diamonds†. He relates many experiences, especially when under stress, to John Lennon, Yoko Ono, and Paul McCartney. Sam’s neighbor in his old apartment building played the piano and he also notes that she plays well and is able to play a little himself. He shows spatial intelligence when he created the room full of origami and stacked them on top of each other to create walls. Rita is also intelligent according to Gardner. She displays logical and interpersonal intelligences. She is a problem solver. She has to think logically about cases and determine what will get her the outcome she desires from the judge or jury. She is able to determine an outcome in advance and know how to manipulate it. She also represents interpersonal intelligence as a lawyer. She has to understand her clients (i. e. Sam), the judge (or jury), and any other individuals involved in her case (i. e. Child Protective Services). She has to be able to read them to figure out what kind of approach and tactic to use in order to win. Diana Baumbrind, in 1972, developed a theory which identified fours aspects of family functioning and parenting styles. The four aspects of family functioning are: warmth or nurturing; clarity and consistency; maturity demands; and communication between parent and child. Baumbrind’s Parenting Style Theory suggests that there are various types of parenting styles and identified four: authoritative; authoritarian; permissive indulgent; and permissive indifferent. Parenting style is a set of attitudes toward the child that a parent transmits to the child to create an emotional climate surrounding parent-child exchanges. Authoritative parents display a warm, accepting attitude toward their children while maintaining firm expectations of and restrictions on childrens behavior. Open communication between parent and child is facilitated within this emotional climate. Long-term outcomes for children and adolescents of authoritative parents are more favorable compared to outcomes for children of authoritarian or permissive parents. The authoritarian parenting style is characterized by a harsh, rigid emotional climate combined with high demands and little communication. Permissive Indulgent parents display warmth and acceptance toward their children but do not place demands or restrictions on childrens behavior. Permissive indifferent parents do not display any warmth or control with little communication, and places low demands on small children but very high demands on older children. According to Baumbrind, Sam is a permissive indulgent parent. He is not mature mentally himself, therefore he has low maturity demands of Lucy. He cannot grasp maturity beyond his own level. Sam is also low in his control over Lucy, because he has little control of himself and his own actions at times. Sam cannot illustrate his thoughts into words and therefore can not clearly communicate rules or expectations. Lucy becomes more of a parent to Sam, than Sam is to Lucy. He is also low in effective communication because he cannot express himself with words effectively, and he is not able to have deep thoughtful conversations when he himself does not understand. Sam is high in his nurturance and warmth. He clearly loves Lucy, and this can be seen with his constant hugging and holding her. He also nightly reads a bedtime story to her, takes her to the park, and goes to any length he can to gain custody of her back. Even though children of permissive indulgent parents can become less independent and take little responsibility, this does not make Sam a bad parent. Rita has an authoritarian style of parenting. She is low in her warmth and communication because she constantly is yelling at her son, Willy, and even when he gets upset and when Lucy hugs Rita, she does not pay any attention to his reaction. Willy also ignores her back when she tells him that it is time for bed, but he continues to ride his scooter around. She is high in her control as she is constantly telling Willy what to do and that he should listen to her. She tells him she hates him at the moment and to get in the car when he will not do as she says. She is high in her maturity demands also, as she expects Willy to be able to handle the fact that both she and his father work a lot and do not spend much time with him. In fact he is still just a child that needs his parents for stability and guidance. Rita is not a good parent according to Baumbrind. Therefore, when looked at collectively, a person does not need to be intelligent to be a good parent. Intelligence may or may not relate to parenting styles. Sam is not considered intelligent according to the Single Factor Theories and Sternberg; however his parenting style is not the most negative as defined by Baumbrind. Rita is intelligent, but is not a good parent. Her parenting style is the most negative. Even with a lower IQ, Sam’s is considered to be the better parent. The movie, I Am Sam, shows the difficulty people have separating intellect from other areas of people’s lives, such as parenting. In retrospect to the movie, we cannot conclude that the two are related, a person does not need to be intelligent to be a good parent, and having a high IQ does not always make a good parent.

Disparity Between The Passion Of The Christ by Mel Gibson and The Bible

"The Passion of the Christ" by Mel Gibson, recounts the last twelve hours of the life of Jesus of Nazareth, portraying his arrest, trial, crucifixion and death. One of the most popular religious movies in modern times, it therefore becomes susceptible to criticism. Although the film is based upon the stories within the four gospels of Matthew, Mark, Luke and John, there are many exaggerations and non-biblical elements present in the movie. This is not unexpected, since it is a movie, but the vivid detail of the brutality in the movie as well as the Anti-Semitic theme are the most publicly criticized elements of the movie. The Passion emphasizes the brutality Jesus endured to give himself for his people, but at the same time in the movie the Jews are the ones that cry for his death. During several scenes of The Passion of the Christ, there are elements such as characters, themes, and motifs that are not found within the gospels, but are in the movie to add more dramatic elements. One of the most common arguments about The Passion is that it is focused on the intentional blaming of the Jews for the death of Jesus Christ. Throughout the movie, and in particular the scenes where he is held before Pontius Pilate and Caiaphus, Jesus is berated and blamed for blasphemy by his own people, a notion that is not explicitly talked about within the Bible. It is obvious in the movie and the Bible though, that Jesus has no bad intentions or threats to anybody, yet he becomes the enemy. The implied reason for this is that the Jews rejected Jesus and God. But why are the ideas of love and freedom that Jesus is promoting, in the movie and the Bible, so evil and unacceptable according to the people and high priests? At most of t... ... that the whole Earth experiences the consequences of his crucifixion and death. Also, in the gospel of Luke, it is noted that one of the thieves being crucified asks of Jesus, "Remember me when you come into your kingdom", and Jesus accepts his recognition. In the movie, the other thief just laughs at this conversation, and a raven lands upon his cross and pecks out his eyes. This is not detailed in the gospels, but is added into the movie as a sign of karma. The slight differences in The Passion of the Christ and the gospels' accounts are made to create a more dramatic feeling for the viewer. The addition of devils and Satan to the story adds more emotion, and stresses the dedication Jesus had to his people. Overall, the differences between the stories are to show a more creative depiction of the sacrifice and determination that Jesus gave for his people.

Competencies Differences Between ADN and BSN Essay

Florence Nightingale was a nurse who started the nursing training programme in 1860 after the Crimean War. During that war, a lot of women committed themselves to give care for the sick and dying soldiers. The success in their work was evidenced by reduction in mortality and improved prognosis among those injured in the war. Nurses became an indispensable part of the military during that time due to their life-saving work. After the war, nurse training schools were established under the Florence Nightingale model in order to use nurses throughout society (Woolsey, 1950; Dock, 1907). In 1873 the first three training schools were established in New York, New Haven, and Boston. Students were able to attain their nursing education and skills training in two to three years. Society began to refer to these nurses as trained nurses as they were among the first to undergo formal schooling for nursing care. In 1912 the American Nurses Association (ANA) focused on obtaining legal recognition for trained nurses. In 1951, nurse educator Mildred Montag started a new two year associates degree program in nursing in order to produce trained nurses who would assist professional, baccalaureate prepared nurses. Her aim was not to replace the baccalaureate degree program with the associate degree program. The American Association of College of Nursing (AACN) believes that education has a significant impact on the knowledge competencies of nurse clinicians. Nurses with bachelors degrees in nursing are well equipped to meet the demand placed on today’s nurse especially because their curriculum places great emphasis on critical thinking. BSN nurses are also trained in case management, health promotion, and this in depth learning makes them highly versatile in that they are able to practice across a variety of inpatient and outpatient settings. Recent studies have indicated that, in the acute care setting, the mortality rate is reduced by the presence of greater numbers of baccalaureate prepared nurses (Aiken, Clarke, Cheung, Sloane & Sliber, 2003; Estabrooks, Midodzi, Cummings, Ricker & Giovanetti, 2005; Tourangeau et al. 2006). The BSN programme curriculum incorporates â€Å"clinical, scientific decision making and humanistic skill† (Vande Mortel and Bird 2010). The ADN can give efficient bedside care to the patient with their clinical experience, however these nurses are not exposed to the broad spectrum education that baccaulareate nurses experience. Thus, ADNs do not have a basis on which to implement wholistic care measures, and their knowledge base for critical thinking is limited—not due to their mental capacity, but because of the width and depth of their accelerated curriculum. In these days the health care is expanding and globalizing, thus, the demands placed on the nurse have grown and become more complex. Nurses therefore must have the appropriate knowledge base to bring about optimal outcomes in their patients. The American Association of colleges of nursing (AACN) recognizes the â€Å"bachelor of science degree in nursing as the minimum educational requirement for professional nursing practice† (AACN 2000, para 2). BSN prepared nurses are prepared in assertive and professional communication, patient/family education, critical thinking, and implementing measures based on a wholistic perspective. BSN focuses on a broader picture and thus an approach to nursing that places more emphasis on critical thinking. In the United States, associate degree graduates are working in a health care system that is rapidly growing and changing. So they can study while working in order to improve their degree standing to a bachelors or masters degree. This would advance not only their knowledge base, but their competency in nursing practice. Thus, patient outcomes could improve in their nursing setting. Moreover, many institutions have financial support in place to assist the working student nurse. This lessens the burden of attending school and benefits the institution. According to a study published by Dr. Betty Rambur and her colleagues, in the July/August 2003 issue of Nursing Outlook, increasing the proportion of baccalaureate prepared nurses in the registered nursing population may be essential to stabilizing the nursing workforce. Nurses prepared at the BSN level were also found to have higher levels of job satisfaction which is key to nursing retention. Effective clinical decision making is the important factor in quality of care. For example, in the clinical area, if we order labs for the patient, a skilled BSN nurse can identify the normal and abnormal lab result and this nurse can critically evaluate what may be wrong with the patient, based not only on the lab result, but much of the information in the patient’s chart. This information would include admission diagnoses, past medical history, family medical history, new complaints, medication effects, etc. A BSN would utilize his or her knowledge of biology, chemistry, psychology, faith and spirituality, etc. in a way that best advocates wholistic care of the patient. So, a patient with a past medical history of a heart attack, current diagnosis of congestive heart failure (CHF) and an abnormal lab result showing an elevated troponin level is can assess for signs and symptoms of a heart attack, provide nitroglycerine and make arrangements to have the patient placed on telemetry monitoring and/or transferred to a cardiac care unit. This will provide that patient with specialized care that will focus on his risk for myocardial infarction and try to improve his health outcomes. In this same situation, an ADN may not pick up on these cues as quickly and this may delay in good decision making that would affect the patient’s condition. This patient needs care that is intuitive and careful; a critically thinking nurse will be the best person to provide this life-sensitive care. Again, professional knowledge, keen assessment, and critical thinking assist the nurse in making an effective decision. A baccalaureate program in nursing would be well able to equip a nurse for this kind of care. I agree things can be done to improve the professional status of nurses ,but requiring a BSN is not one of them. Its upto all nurses that keep doing continuing education as a part of our practice. Any one can take nursing classes, pass those exams and even they can pass NCLEX exam, but not anyone can be a good nurse.

A Killer Marketing Plan Essay

If you are the founder of a new startup or an existing business it’s highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. The roadmap is a guide to help you overcome roadblocks, prevent costly mistakes and eliminate time-consuming detours that can prevent you from attaining your goals, and reaching your ultimate destination. We typically refer to this roadmap as a marketing plan. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. To take your business to the next level requires preparing a written marketing action plan. There are 12 recognized marketing planning models in use today. The Top 5 most popular marketing planning models include: * 7 P’s Marketing Matrix – The seven elements of the marketing mix: Product, Price, Place, Promotion, People, Process and Physical evidence , form the core tactical components (see below) of the marketing plan. * Segmentation, Targeting and Positioning – This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. * SOSTAC ® – This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. * Ansoff’s Growth Strategy Matrix – Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. The four growth strategies include: market penetration, market development, product development and diversification. * Porter’s Five Forces – In a blog post dated November 21, 2011, I covered Michael E. Porter’s Five Forces marketing planning model. The Five Forces are Rivalry, Supplier Power, Threat of Substitutes, Buyer Power and Barriers to Entry and are used to analyse the industry context in which the organisation operates. Porter’s Five Forces are required reading in any graduate course on Marketing or Strategic Planning. For my money, the SOSTAC ® marketing planning model is the model I use the most when developing marketing plans. First, let’s begin by defining what SOSTAC is: What is SOSTAC ®? SOSTAC ® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. SOSTAC ® stands for: * Situation – where are we now? * Objectives – where do we want to be? * Strategy – how do we get there? * Tactics – how exactly do we get there? * Action – what is our plan? * Control – did we get there? SOSTAC has been used to develop marketing plans for a broad range of industries. Here’s how SOSTAC is used to summarise the main issues to consider within a digital marketing strategy: You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each. Why is SOSTAC ® useful? SOSTAC ® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan. Tips for using SOSTAC ®Ã‚  Here are some tips on how to use SOSTAC ® based on Chaffey’s experience applying the model in companies and in academia. 1. Use SOSTAC ® to review your process – Before looking at how you apply SOSTAC ® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing. Ask yourself what you and your organisation are good at. Maybe you spend too much or too little time reviewing the situation. Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them? 2. Get the balance right across SOSTAC ® – Oftentimes, there is too much time spent on analysis within a plan and not enough on setting the strategies. So as a rule of  thumb, this is how your balance of content could look: Situation Analysis (20%), Objectives (5%), Strategy (45%) and Tactics (30%) = 100% 3. Summarise your Situation in a SWOT Analysis – To give focus to your situation analysis it is recommended that you utilize this form of SWOT analysis. This helps integrate SWOT with strategy. I also recommend that you read my blog post dated November 29, 2011 on how to prepare a SWOT analysis to plan for the future of your company. 4. Make your goals SMART and link them to your analytics/control process – Since digital marketing is so measurable, it makes sense to be specific as possible about your goals by developing a funnel conversion model. You should also setup specific goals in Google Analytics. But it’s worth thinking about the full range of goals indicated by the 5Ss. 5. Integrate the different elements of your SWOT Analysis – Oftentimes in a plan or report there isn’t good flow relating sections. To help this I recommend summarising your entire SOSTAC ® plan within a table. It’s important to note that a marketing plan can be for a product (the iPhone), a series of similar products (e.g. mobile devices) or an all-encompasing plan for a company. General Rules For Creating A Killer Marketing Plan There is no shortage of general rules for developing marketing plans, but if you want to create a killer marketing plan I have found that the following general rules work the best: * Stay focused – Don’t try to â€Å"boil the ocean† by going overboard or overstate the case with too many ideas, products or services. Know what your core business is going to be. Focus on one product or service at a time. * Where Are You Today – You must know where you are today in order to develop a roadmap to where you want to be in the future. * Keep Things Simple – Less is better. Avoid long sentences. Be brief. Avoid geeky tech terminology and acronyms. Use bullet points. Embellish with graphs, charts and images. * Be Realistic – Set realistic and measurable goals. Don’t try to conquer the world. Set goals that you can reasonably accomplish. * Know Your Strengths and Weaknesses – Take an inventory of your individual and management teams strengt hs and weaknesses. * Do Your Homework – Before you do anything do your research. Know your market, your ideal customers, market niches, your competitors, latest trends,  barriers-to-entry, methods of opeation, distribution channels, pricing models, and promotions and advertising methods used in the industry. The Key Steps To Develop A Killer Marketing Plan Using SOSTAC ® For large corporations it is not too unusual to see 100 page marketing plans. For a small startup, a marketing plan should be between 10-15 pages in length including graphs, charts and tables. The Apple iPhone launch marketing strategy provided above is a great example. Before you start preparing your marketing plan make sure that you have completed sufficient market research to determine if your idea, product or service is viable given all that you know about the marketplace you are entering. Situational Analysis – Where are we now? This is where you take inventory of where you are right now. I recommend that you conduct your market research before you prepare your marketing plan. The Situational Analysis should include the following: * Product or Service – Describe the product or service in simple terms. Describe the market need filled or problem your product or service solves. Identify the total value proposition your produce or service offers customers. * Market and Competition – Describe the type, size and geographic location of the market in which your product or service will compete, competitive landscape including the number of competitors, major competitors, direct competitors, market shares, market niches, stage of development and market trends. * Target Customers – Identify the individuals or organizations (â€Å"target market†) and customer segments you are targeting. In some cases, you may have more than one target market. Determine the following: * Who needs your product or service and why? * What is the profile of your ideal customer and what are their attributes? * How many potential customers are there? * How many different customer niches are there? * Is the target market or market niches underserved? * Describe your customers by their shared characteristics for individuals and organizations. * Individuals – Describe them by demographics: age, income, geographic location, and lifestyle. * Organizations – Describe them by number of employees, sales, geographic location,  and industry. * SWOT Analysis – Identify your competitive strengths and weaknesses, business opportunities and potential threats. Arrange your strengths, weaknesses, opportunities and threats into a four-quadrant grid like the one below: The purpose of a SWOT Analysis is to help you build on your business’ strengths, minimize and correct the weaknesses, and take the greatest possible advantage of potential opportunities while formulating a plan to deal with potential threats. Think of a SWOT Analysis as a checkup for your business. Be honest with yourself, if you lack a strong marketing and sales team, list it as a weakness. I also recommend that you read my blog post datedNovember 29, 2011 on how to prepare a SWOT analysis to plan for the future of your company. * Management Team – List the key members of your present management team and very brief description of their business and industry experience and education. If you believe you will need to add key individuals to the management team list their position, title and duties. * Milestones Accomplished – Elaborate on significant milestones that have accomplished to date. Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Objectives – Where do you want to be? * Goals and Objectives – Set realistic goals and objectives. Make sure your goals and objectives are measureable and achievable. Measure them against your own efforts and abilities, not your competitors. There are two types of goals and objectives: * Quantitative – Those with specific, measurable results and numbers. * Qualitative – Those that increase value, like improving image or visibility. Strategy – How do we get there? Your marketing strategies answer the big question: HOW do you get from where you are today to where you want to be tomorrow? Be creative and brainstorm with your team. Don’t think in terms of what other organizations or individuals have done, but how you are going to get it done. Your marketing strategies should include the following: * Core Marketing Message – Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer  relationship. Your core message should project what makes you unique and be conveyed in a manner that instantly connects with your ideal customers. * Define Your Brand – Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers. Your brand’s value proposition in cludes everything you have promised your customers: quality products, great prices, better selection, great service, more locations, moneyback guarantee, free delivery, etc. * Positioning Statement – How you intend to position your company in the marketplace. Will you compete on the basis of differentiation (e.g. technology leader, quality, durability, broad selection, etc.), target a specific market niche (e.g. Affluent, professionals, SMB’s, management, etc) or compete on the basis of price (e.g. luxury, premium, medium, bargain or low price). Explain why you have chosen this particular market position. * Business Model – According to Peter Drucker, the late Harvard management guru, â€Å"A business model is nothing else than a representation of how an organization makes (or intends to make) money.† But, a business model is far more than this. Mark W. Johnson, the Harvard professor and author of â€Å"Seizing The White Space,† says that a business model consists of three components: 1) It identifies an important job a customer needs to get done and then proposing an offering that fulfills that job better than any alternative the customer can turn to–in short, the customer value proposition (CVP), 2) A pricing model and profit formula that shows quantitatively that you can make a profit delivering on the CVP, and 3) You can identify which company resources and which processes are essential to delivering the CVP. To develop your business model I highly recommend that you read my blog post dated November 5, 2011, January 26, 2012, and February 26, 2012. * Pricing Model – Describe the methodology you will use to set prices for your products and services. Prices should reflect competitive factors, economic conditions, nature of the market and how you intend to position yourself in the marketplace. Pricing should take into account fixed and variable costs associated with each product or service, so that you can generate a sufficient gross profit. Prices and profit margins should be determined by distribution channel. Describe if you will use different price levels depending on quantities ordered and type of customer. * Launch Strategy  Ã¢â‚¬â€œ Describe your go-to-market strategy for your product or service. Describe when, the method used to announce your market entry, and how you will manage your market entry during the first 30-to-90 days. * Distribution Strategy – Describe the distribution channels you will utilize to get your product or service to your target market (e.g. direct-to-consumer, ecommerce, retail stores, dealers and distributors, infomercials, mail order catalog, direct mail, email, etc.) and specific reasons you are using each channel. * Sales Strategy – Describe who is actually going to sell your product or service. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer’s representatives, independent salespeople or network marketing personnel. * Advertising and Promotions Strategy – Determine what media channels you will use to market and promote your products and services to your target market (e.g. print ads, television, radio, direct marketing, ecommerce, social media and events). The types of media channels you will use will depend on your unique requirements, budget constraints, and practices within your industry. * Public Relations Strategy – Describe the methods you will utilize to inform, communicate and educate your public (e.g. customers, media, vendors, academia) about your company and its products and services. * Strategic Alliances – Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. * Word-of-Mouth – Describe how and the methods you will utilize to create word-of-mouth. A few final pointers about developing marketing strategies: * Think strategic first – Too many individuals believe that the marketing tactics — the newsletters, press kits, trade shows, banners, 800-numbers, display advertisements, logos and giveaways — comes before the marketing strategies. Those promotional, publicity and advertising tactics should be contained within a well-orchestrated marketing action plan. But first create your marketing strategy items that will generate leads, build awareness and enhance credibility. * Make the first the last. The executive summary consists of a one-page, top-level summary of the entire marketing plan. It’s placed at the front of the document, but it’s the last thing you’ll write. Its purpose is to convey the gist of the plan to stakeholders,  investors and anyone else who needs to know these facts in a hurry: * The scope of the plan in an outlined paragraph. * The product or service being marketed. * For whom the plan is being prepared. * The time period the plan covers. * The geographic area where the implementation occurs. * The strategic messages and the tactics to get them to the target markets. Tactics – How exactly do we get there This is where you list the specific action steps or programs to achieve each marketing strategy (see above). If you are going to use billboards to advertise your product, indicate the name of the outdoor advertising company, the number of billboards, their geographic locations, cost per billboard and total amount. If you will be conducting focus groups to conduct market research and get feedback about your product, indicate the name of the research firm, dates focus groups will be conducted, cost per focus group and total amount. You should include deadlines and key dates for executing all of your marketing activities. * Media Tactics – If you will invest in different types of media to communicate your core marketing message and product or service offering divide your media into paid, non-paid and non-traditional media. * Paid media: direct mail, newspaper, radio, TV, billboards, direct sales. * Non-paid media – Referred to as public relations because it is exposure through traditional media without paying for advertising in that media. * Non-traditional media: includes everything else — sponsorships, ad specialties,shows/events, electronic media and the Internet. Action – What is our plan? Your business model is the one piece of the marketing plan that puts it all together for you. In a blog post dated February 6. 2012, Floodgate Fund co-founder Ann Muira-Ko says, â€Å"Its the business model that matters the most, rather than the business plan.† According to Miura-Ko, business models do a better job of unearthing assumptions about a company’s users, customers, pricing, demand creation, sales channels, supply chain, and overall logistics – all critical components to building a successful business. A business model answers all the 4 W’s (Who, What, Where and  Why) and the all important How you are going to do it as it relates to the following: * Core marketing message. * Components of your brand identity. * Customer value proposition (CVP). * Industry or market. * Target customers. * Competitive landscape. * Industry life cycles. * Pricing model. * Value chain. * Operations. According to Peter Drucker, the late Harvard management guru said. â€Å"A business model is nothing else than a representation of how an organization makes (or intends to make) money.† But, a business model is far more than this. Mark W. Johnson, the Harvard professor and author of â€Å"Seizing The White Space,† says that a business model consists of three components: 1. It identifies an important job a customer needs to get done and then proposes an offering that fulfills that job better than any alternative the customer can turn to–in short, the customer value proposition (CVP). 2. A pricing model and profit formula that shows quantitatively that you can make a profit delivering on the CVP. 3. identifying which company resources and which processes are essential to delivering the CVP. Use the Business Model Canvas (see below) to guide you in the preparation of your business model provides the answers to the four W’s and the How. The business model canv as is divided into nine grids: * Strategic partners. * Key activities. * Value proposition. * Customer relationship. * Customer segment. * Key resources. * Distribution channels. * Costs. * Revenues. The Business Model Canvas (Click Image To Enlarge) To develop your business model I highly recommend that you read my previous blog posts dated November 5, 2011, January 26, 2012, and February 26, 2012. Control – Did we get there? Establishing a marketing budget allows you to establish quantitative goal and measure actual performance against those goals. Here’s how a marketing budget can help assist you manage, control and measure the return-on-investment (ROI) from the execution of your marketing plan: * Marketing budgets allow you to put a quantitative value to every strategy, tactic or program built into your marketing plan. * Marketing budgets allow you to establish specific budget line items, including sales and related marketing expenses. * Marketing budgets allow you to evaluate and make the best marketing decisions. * Marketing budgets place a cap on every budget line item forcing you to work within those budget constraints. Having a marketing budget in place allows you to evaluate marketing decisions such as advertising in the yellow pages, hiring sales reps or conducting a PR program based on the amount of business a particular initiative generates. Track each initiative and evaluate what worked, what didn’t. Marketing budgets should be established by month, quarter and year so that you can gauge your performance and make adjustments to insure you are within budget. This allows you to determine if you are meeting your stated quantitative goals monthly, quarterly and yearly. Sample Marketing Plan Budget Here’s an excellent of an annual marketing plan budget for a software business: Click Image To Enlarge Apple’s iPhone Launch Marketing Strategy Analysis Example Here’s a great example of the Apple iPhone launch marketing strategy by Borislav Kilprin: Apple’s iPhone Launch Marketing Strategy Analysis View more documents from Borislav Kiprin I often use Steve Jobs’ â€Å"Digital Hub Strategy† (see my blog posts dated August 31, 2011 and January 20, 2012) for inspiration and as a great  example of a grand vision and all-encompasing marketing strategy for a company. On January 9, 2001, Steve Jobs gave a great presentation at MacWorld where he introduced the public to the concept of the Digital Hub, when he said that the PC was not dead, but was evolving. Steve Jobs declared that the Mac would become â€Å"the digital hub for the digital lifestyle,† an emerging digital trend driven by the internet and an explosion in digital devices: digital camera’s, videocam’s, portable music players, PDA’s and DVD video players. Steve’s idea was to use the Mac as a way to add value to those devices by making them more useful by allowing users to share digital files and be able to combine text, images, video and sound to heighten the overal digital experience. Steve Jobs’ 7 Success Principles When you stop and analyze the Digital Hub Strategy you will discover that Steve Jobs’ 7 Success Principles are evident everywhere: * Do what you love. Steve Jobs once told a group of employees, â€Å"People with passion can change the world for the better.† Jobs has followed his heart his entire life and that passion, he says, has made all the difference. It’s very difficult to come up with new, creative, and novel ideas unless you are passionate about moving society forward. * Put a dent in the universe. Passion fuels the rocket, but vision directs the rocket to its ultimate destination. In 1976, when Jobs and Steve Wozniak co-founded Apple, Jobs’ vision was to put a computer in the hands of everyday people. In 1979, Jobs saw an early and crude graphical user interface being demonstrated at the Xerox research facility in Palo Alto, California. He knew immediately that the technology would make computers appealing to â€Å"everyday people.† That tec hnology eventually became The Macintosh, which changed everything about the way we interact with computers. Xerox scientists didn’t realize its potential because their â€Å"vision† was limited to making new copiers. Two people can see the exactly the same thing, but perceive it differently based on their vision. * Kick start your brain. Steve Jobs once said â€Å"Creativity is connecting things.† Connecting things means seeking inspiration from other industries. At various times, Jobs has found inspiration in a phone book, Zen meditation, visiting India, a food processor at Macy’s, or The Four Seasons hotel chain. Jobs doesn’t â€Å"steal† ideas as much as he uses ideas from other industries to inspire his  own creativity. * Sell dreams, not products. To Steve Jobs, people who buy Apple products are not â€Å"consumers.† They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, â€Å"some people think you’ve got to be crazy to buy a Mac, but in that craziness we see gen ius.† How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds. * Say no to 1,000 things. Steve Jobs once said, â€Å"I’m as proud of what we don’t do as I am of what we do.† He is committed to building products with simple, uncluttered design. And that commitment extends beyond products. From the design of the iPod to the iPad, from the packaging of Apple’s products, to the functionality of the Web site, in Apple’s world, innovation means eliminating the unnecessary so that the necessary may speak. * Create insanely great experiences. The Apple store has become the world’s best retailer by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no cashiers. Why? Because Apple is not in the business of moving boxes; they are in the business of enriching lives. Big difference. * Master the message. Steve Jobs is the world’s greatest corporate storyteller, turning product launches into an art form. You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter. Apple’s Five Key Pillars For Product Success When you dig down into the roots of the Digital Hub Strategy it is all about the product. I have identified five key elements or pillars of strength that have been important in Apple’s product successes: * Creating products that disrupt existing industry paradigms. * Creating products that Apple engineers themselves would love to use. * Creating products that customers don’t know they need yet. * Creating elegant, simple and minimalist products that â€Å"people will lust for.† * Controlling every aspect of the product, including the design, engineering, intellectual property, components, operating systems, applications software, manufacturing, distribution, customer service, advertising and pricing. The Digital Hub Strategy has endured the test of time and every new product  launched by Apple represents a â€Å"spoke† in the Digital Hub. In essence, the Digital Hub Strategy has not only become Apple’s core business strategy, but also its grand vi sion.

Should stemcell research be banned essays

Should stemcell research be banned essays Should Embryo Stem Cell Research Be Banned? This is one of the most controversial questions posed in the last century. The issue is simple. Should the federal government fund embryo stem cell research? The answer is extremely complex. At the heart of this controversy, is whether or not, it is morally ethical to use stem cells derived from human embryos to possibly discover the cure and treatment for many diseases such as Diabetes, Stroke, Cancer, Parkinsons disease, and Alzheimers, to name just a few. The discovery of human pluripotent stem cells, the most basic building blocks of the human body, is a major scientific breakthrough, the full value of which cannot be overstated, said Nobel Laureate Paul Berg, Ph.D., in a recent press release on behalf of the American Society for Cell Biology (2). Since they were first isolated in 1998, stem cells have shown the potential to dramatically change medical research and therapies (2). Embryonic stem cells are the very early cells that still have the potential to evolve into any type of tissue or organ. In the laboratory they can be coaxed into becoming brain cells, muscle cells, nerve cells, blood cells, etc., according to Christine Morris in an article written for the Miami Herald, researchers are working on the way to make the cells grow into the type of cell they need, then infuse them into diseased organs to fix a problem (1). Two of the worlds most important ethical commitments are placed at odds with the discovery of stem cells; the commitment to protect human life, and the commitment to curing diseases. The opposition to this research comes from Anti-abortion groups, the National Conference of Catholic Bishops, The Center for Bioethics and Human Dignity and seventy U.S. Congressmen among others. Their position is that it is wrong to permit research that requires the destruction of human embryos to obtain their stem cells. The cru...

Animal Farm Essay Propaganda Example For Students | Artscolumbia

Animal Farm Essay Propaganda George Orwell was a great writer; he created a book with many different qualities. Animal Farm is an allegory, fable, and a satire. He made the characters in the novel relate to real people and events in history. Examples such allegory would be Animalism compared with Communism, Snowball compared with Leon Trotsky, and Napoleon compared to Joseph Stalin. Animalism in many ways does symbolize Communism. Animalism for the animals would be a perfect land, no rich, no poor, and everyone is equal. They all would own the same amount of the farm. No animal would be above any other animal. As in a communistic society, they would all work the same and receive the same. The government would own everything and they people would own the government. In both Animalism and Communism, their goal was a society in which the workers, not the capitalists, owned all the means of production. To reach this ideal situation, a transition period was needed, during which the government controlled the economy. The government guaranteed hospitalization, education, housing, and pension plans, as well as jobs. In Animal Farm, the animals did receive some of those features while Snowball was with them. The people, as well as animals, in turn, gave up every indication of freedom. Thus, everyone would share equally in the benefits of production, and everyone would have an equal share in the goods that were produced. The government (pigs), regardless of demand, determined supply. Everyone was forced to work, so there was no competition for jobs. The true costs of production were not known. Wages were completely arbitrary, as were prices of goods. Animalism was created to represent communism, and it succeeded well. Snowball represents Leon Trotsky from World War One. Snowball was young, smart, and a very good speaker. He was idealistic, and he wanted to make life for all animals easier and happier. Leon Trotsky also wanted to improve the life for all Russian people. For most of his life Leon Trotsky was a man without a country, banished from one land to another. He was exiled from many different countries. He organized the famous Red Army. Snowball was the plotter for the Battle of the Cowshed. Trotsky and Joseph Stalin struggled for leadership, as did Snowball and Napoleon. Snowball was chased away by Napoleons dogs. Trotsky was chased away by Lenins secret police (KGB). George Orwell had a great talent in creating such a character as Snowball to symbolize Leon Trotsky. As for Napoleon, he represented Joseph Stalin. Napoleon was not a good speaker, and was not as clever as Snowball was. He was cruel, brutal, selfish, devious, and corrupt. His ambition was for power. He used dogs, Moses, and Squealer to keep the animals in control. Joseph Stalin was also not a good speaker, and was not as educated like Trotsky. He and Napoleon did not follow Marxs ideas. He cared for power, and killed all that opposed him. He used KGB, allowed church, and propagandized. Stalin was probably the most ruthless and successful tyrant the world has known. Napoleon was also very cruel to the other animals. He created in the Soviet Union a totalitarian state in which the government controlled everythingall agriculture, all industry, the arts and sciences, sports, entertainment, the media, and religion, as did Napoleon to Animal Farm. To make sure that his commands were obeyed and that no one disagreed with him, Stalin employed a vast network of secret police. Napoleon had guard dogs around him to make sure the animals obeyed him at all times. The victims of his campaigns of political terror included some of his followers. Stalin exiled Trotsky from the Soviet Union in 1929 and had him assassinated in Mexico in 1940. Napoleon had his guard dogs chase off Snowball. Having dealt with the opposition Stalin, as well as Napoleon, was then supreme ruler. In a drive to industrialize and modernize the Soviet Union, he launched the first in a series of five-year plans in 1928. He declared, We are 50 to 100 years behind advanced countries. READ: Cotton Industry EssayWe must cover this distance in 10 years. Napoleon continued with Snowballs original plans to build the Windmill. Stalin ordered the collectivization of farms. When peasants resisted, he ordered the state to seize their land and possessions. Well-to-do farmers, called kulaks, especially resented collectivization. Determined to root out all opposition, Stalin showed no mercy to the rebellious kulaks. In 1932-33, he created a famine in Ukraine and liquidated some 3 million kulaks through death by starvation. Napoleon also created starvation by not feeding the other animals for everyday meals. Stalin, Claiming that a number of Red Army officers and scores of old Bolsheviks were plotting against the state, Stalin had them executed. Napoleon had animals killed that admitted to plotting against him. Once again, George Orwell created an almost exact duplicate of World War One legends. George Orwell surely created this book as an allegory, because of all the symbolism that was in this novel. Symbolism is a main quality of this book, and without one knowing the history of World War One, the book would just seem nothing more than a group of animals that talk and sing.

Trap ease america Essay Example | Topics and Well Written Essays - 250 words

Trap ease america - Essay Example More men might be willing to use the cheap traps that are dangerous when loading, but after a single bad experience any men will automatically switch to a product such as Trap Ease. A target market that was not mentioned by the firm is the Asian marketplace. In Asia rats are used as a source of food. They consider rat meat a delicacy. The Trap Ease offers a more effective way to trap rats. The added cost will of the product are easier to absorb when a customer is going to make money by capturing the rat. The marketing mix can be defined as a set of marketing tools the firm uses to pursue its marketing objectives in the target market (Kotler). The first issue with the marketing mix of the company is that the target market is not wide enough. Making women the target market is eliminating half the potential clients in the marketplace. The location variable is another problem. The amount of distribution channels for the product is not wide enough. The price for the product is reasonable at $2.49 retail, but if the company could lower the retail price of the product to $1.99 the demand of the product would go up a lot. The firm is not using any promotional tools effectively to educate the masses about the existence of the product and its advantages. The company should utilize a better product strategy. It would be wise to highlight the features of the trap in an advertising campaign. An improve packaging can make the product more appealing in the shelves of stores. Offering a greater variety of colors for the traps can help increase interest in the product and as a consequence its demand will go